The Yeezy brand was officially launched when Kanye West partnered with Adidas, following his previous collaborations with other brands. The first model, the Yeezy Boost 750, was released in February 2015 and sold out within minutes. This success set the tone for subsequent releases, making Yeezy a household name in the sneaker industry.
Design and Innovation

Yeezy shoes are celebrated for their distinctive and often avant-garde designs. Key features include the use of premium materials, innovative technologies like Adidas' Boost cushioning, and a minimalist aesthetic. The Yeezy Boost 350, one of the most popular models, is known for its sleek silhouette and comfortable fit, achieved through a Primeknit upper and Boost midsole.

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