While most people think of YouTube Premium as a perk for viewers, it also plays a major role in supporting creators financially. Unlike ad-supported views, Premium revenue comes from subscription fees, which YouTube redistributes to channels based on watch time.

This means that when a Premium member watches a video, creators earn a share of subscription revenue even without ads. For some channels, especially those in niches where ads are limited or less valuable, Premium views can be a more reliable source of income than traditional ad revenue.

The system also encourages creators to focus on longer, higher-quality content, since Premium payouts reward overall engagement rather than quick clicks. Many educators, podcasters, and documentary-style channels benefit from this model, as Premium audiences are more likely to watch in-depth content.

In short, YouTube Premium doesn’t just make the platform better for viewers — it strengthens the creator ecosystem, providing a financial foundation that allows for more ambitious and diverse content.

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