India, Pune -The Insight Partners is proud to announce its newest market report, "Hummus Market: An In-depth Analysis of the Hummus Market". The report provides a holistic view of the Hummus Market and describes the current scenario as well as growth estimates of during the forecast period.

The hummus market, known for its rich flavor and nutritional benefits, continues to attract a broader consumer base beyond its traditional roots. Increasing interest in plant‑based diets, heightened awareness of health and wellness, and consumer demand for convenient, nutrient‑dense foods are key forces reshaping the industry. The rising popularity of vegan and vegetarian lifestyles has also contributed significantly to the market’s momentum, with manufacturers introducing diverse flavor profiles and packaging innovations to capture new segments.

Global Market Trends & Insights

In recent market research, the global hummus market has been subject to multiple forecasts, each highlighting sustained growth driven by rising consumer demand and evolving food habits. Across forecasts, the market consistently demonstrates strong performance supported by key trends: increased consumer focus on healthy snacking, flavor diversification, and an expanding retail footprint.

Market Highlights (Global & Regional)

Global Forecast by 2028
• The hummus market was valued at US$ 4,577.35 million in 2020 and is projected to reach US$ 8,267.07 million by 2028; it is expected to grow at a CAGR of 7.6% from 2021 to 2028.

• Continued innovation in product variants, including flavored and specialty hummus types.
• Consumer trends reflecting a shift toward plant‑based and protein‑rich food options.

Regional Dynamics

• North America: Continues to dominate global share with strong retail presence and high consumer awareness of health and wellness benefits.
• Europe: Significant growth, driven by rising demand for plant‑based foods and growing innovation in flavors and packaging.
• Asia Pacific: Fast‑growing region, fueled by urbanization, rising disposable incomes and growing adoption of Western‑style diets and snacking behavior.
• Middle East & Africa: Core market with cultural affinity for hummus, yet shifting toward packaged and premium offerings.
• Latin America: Emergent market opportunity, with increasing consumer interest in healthy food alternatives.

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Market Size, Share & Forecast Through 2028

Global Overview

• Market size has shown strong growth in recent years due to expanding global appeal and healthier lifestyle trends.
• By 2028, the hummus market is forecast to reach substantial value, reflecting robust acceptance across foodservice and retail.
• Classic hummus remains the most widely consumed product type, while flavored and specialty varieties gain traction.

Regional Forecast Highlights by 2028

• North America: Expected to retain largest market share, supported by strong distribution networks and consumer demand for nutritious alternatives.
• Europe: Growth supported by rising adoption of Mediterranean diets and diversified product launches.
• Asia Pacific: Rapid expansion as plant‑based diets and international food preferences rise.
• MEA: Continued cultural consumption with potential increase in commercial packaged products.
• Latin America: Gradual growth as consumer awareness of hummus benefits increases.

Market Segmentation

By Type:

• Original/Classic: The traditional hummus loved for its creamy texture and authentic taste.
• Red Pepper: A zesty twist with roasted red peppers for a bold, flavorful experience.
• Black Olive: Rich and savory, blended with premium black olives for a Mediterranean flair.
• White Bean: A smooth alternative offering a subtle, nutty flavor with extra protein.

By Packaging Type:

• Tubs and Cups: Convenient, single-serve or family-size options for snacking anytime.
• Jars and Bottles: Durable packaging ideal for home use or gifting, preserving freshness.

By Distribution Channel:

• Supermarkets and Hypermarkets: Widely available in stores for easy access and bulk purchases.
• Convenience Stores: Quick grab-and-go options for busy lifestyles.
• Online Retail: Digital platforms providing doorstep delivery and variety for modern shoppers.

Key Players & Recent Developments in the Global Hummus Market

Bakkavor Group Plc

Overview:
A leading provider of fresh prepared foods with a strong presence in the UK and international markets, Bakkavor Group Plc has been actively expanding its footprint in the hummus and dips category through strategic acquisitions and portfolio growth. 

Recent Developments:

• Acquisition of Moorish (May 2024): Bakkavor completed the acquisition of Moorish, one of the UK’s most recognizable hummus brands, known for its award‑winning smoked humous range. This move enhances Bakkavor’s product portfolio in the dips segment and leverages Moorish’s existing distribution channels. 
• Integration & Expansion: Following the acquisition, Moorish has begun integrating its operations with Bakkavor’s broader distribution network. Plans are underway to expand the brand’s reach into new retail outlets and develop additional product variants beyond hummus itself. 
• Operational Growth: Bakkavor’s latest financial updates highlight its ongoing emphasis on operational excellence and innovation. The company continues to invest in product quality and talent development, positioning itself for stable growth in the fresh food and dips sectors.

Cedar’s Mediterranean Foods, Inc.

Overview:
Cedar’s is a prominent player in the hummus category, recognized for its focus on clean‑label products, non‑GMO ingredients, and authentic Mediterranean flavors. The brand appeals strongly to health‑focused and plant‑based consumers. 

Recent Developments:

• Launch of Cedar’s Reserve Hommus (March 2025): Cedar’s introduced a premium collection called Cedar’s Reserve Hommus, crafted to deliver a restaurant‑quality experience at home. This line emphasizes richer tahini content and artisanal toppings such as olive tapenade and roasted red peppers, aligning with consumer demand for premium, clean‑ingredient snacks. 
• Supply Chain Expansion (August 2025): Cedar’s expanded its distribution network through a strategic collaboration with a major logistics provider to strengthen its retail and supply operations. This move improves product availability and responsiveness to growing global demand for hummus. 

Market Drivers & Consumer Trends

Health & Nutrition Awareness

Health‑oriented consumers increasingly view hummus as a nutritious option due to its plant‑based protein, fiber and vitamin content. The popularity of clean‑label and natural‑ingredient products enhances its appeal among wellness‑focused buyers.

Flavor Innovation & Product Diversification

Manufacturers are expanding beyond traditional hummus to include roasted garlic, black bean, and other inventive flavors, appealing to diverse tastes and broadening user engagement across demographics.

Impact of Retail Expansion

Supermarkets, hypermarkets and e‑commerce platforms are increasingly featuring hummus products, boosting visibility and accessibility.

Market Challenges

While demand is rising, the industry faces challenges such as raw material price fluctuations and competition from alternative dips and spreads. Manufacturers must continue focusing on supply chain resilience and product quality to maintain growth momentum.

Industry Outlook & Future Opportunities

The hummus market is poised for robust growth through 2028 and beyond. Strategic opportunities lie in:

• Expanding in emerging markets with tailored product offerings.
• Leveraging sustainability and eco‑friendly packaging.
• Strengthening online and omnichannel sales channels to capture digitally engaged consumers.

About The Insight Partners

The Insight Partners provides comprehensive syndicated and tailored market research services in the healthcare, technology, and industrial domains. Renowned for delivering strategic intelligence and practical insights, the firm empowers businesses to remain competitive in ever-evolving global markets.

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