Men’s Underwear Market Segmentation, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, and Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, and Others), Fabric (Cotton, Polyester, Modal, Nylon, and Others), Price Range (USD 1-9, USD 10-19, USD 20-29, USD 30, and above), Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 56-65 Years, and Above 65 Years), Price (Premium, Mid, and Low), Size (XS, S, M, L, XL, XXL, and XXXL) - Industry Trends and Forecast to 2032

Men’s Underwear Market Size

• The global men’s underwear market was valued at USD 37.58 billion in 2024 and is expected to reach USD 64.32 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 6.95%, primarily driven by rising e-commerce sales
• This growth is driven by factors such as mobile shopping, global reach, and convenience

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Men’s Underwear Market Introduction

Segments

- By Type: The men's underwear market can be segmented into boxers, briefs, trunks, boxer briefs, and others. Boxers are loose-fitting and provide a more relaxed feel, while briefs offer a snug fit and ample support. Trunks are a hybrid between briefs and boxer briefs, offering a shorter leg length. Boxer briefs provide support and comfort, making them a popular choice among men.

- By Material: This market segment can be categorized based on material such as cotton, polyester, silk, and others. Cotton underwear is breathable and comfortable, making it a popular choice for everyday wear. Polyester material offers moisture-wicking properties, making it ideal for sports activities. Silk underwear provides a luxurious feel and is often chosen for special occasions.

- By Distribution Channel: The men's underwear market can also be segmented by distribution channel, including online retail, offline retail, department stores, and specialty stores. Online retail has gained significant traction due to the convenience and wide variety of options available. Offline retail, such as department stores and specialty stores, offers a hands-on shopping experience for consumers.

Market Players

- Calvin Klein: A renowned brand offering a wide range of men's underwear in various styles and materials. Known for its quality and stylish designs, Calvin Klein has a strong presence in the global market.

- Hanesbrands Inc.: Another key player in the men's underwear market, Hanesbrands Inc. offers a diverse selection of underwear for men, catering to different preferences and needs. The brand is recognized for its comfort and affordability.

- Jockey International: Jockey International is a well-established name in the men's underwear industry, known for its innovation and quality. The brand offers a range of underwear styles for men, focusing on both comfort and style.

- Fruit of the Loom: Fruit of the Loom is a popular choice for men's underwear, offering a mix of basic and trendy designs. The brand is known for its quality and affordability, making it a preferred choice for many consumers.

- Tommy John: Tommy John is a premium brand that focuses on providing comfortable and high-quality men's underwear. With innovative designs and materials, Tommy John has carved a niche for itself in the market.

For more detailed insights and analysis on the Global Men’s Underwear Market, visit: The global men's underwear market continues to witness significant growth and evolution, driven by factors such as changing fashion trends, increasing awareness about personal grooming, and the growing emphasis on comfort and functionality. The market segmentation based on different types of men's underwear, including boxers, briefs, trunks, boxer briefs, and others, reflects the diverse preferences and needs of male consumers. Each type offers distinct features and benefits catering to various lifestyles and body types. Boxers, known for their loose fit, appeal to those seeking comfort and breathability, while briefs provide a snug and supportive option. Trunks offer a modern twist with a shorter leg length, blending the best of briefs and boxer briefs. Boxer briefs have gained popularity for their combined support and comfort, making them a versatile choice for many men.

Material segmentation is another key aspect of the men's underwear market, with options such as cotton, polyester, silk, and others catering to different needs and preferences. Cotton underwear remains a staple choice due to its breathability and comfort, ideal for everyday wear. Polyester material, on the other hand, offers moisture-wicking properties, making it a suitable option for sports and active pursuits. Silk underwear embodies luxury and elegance, often favored for special occasions or as a premium choice for discerning consumers. The variety of materials available in men's underwear reflects the evolving demand for both comfort and style among male consumers.

Distribution channel segmentation plays a vital role in reaching consumers effectively and efficiently in the men's underwear market. With the rise of e-commerce, online retail has become a prominent channel for men's underwear sales, offering convenience, accessibility, and a wide range of options for consumers. Offline retail channels, including department stores and specialty stores, provide a hands-on shopping experience, allowing customers to physically assess products before making a purchase decision. Each distribution channel caters to different consumer preferences, highlighting the importance of a multi-channel approach for market players to maximize reach and engagement with male consumers.

Market players in the men's underwear industry, such as Calvin Klein, Hanesbrands Inc., Jockey International, Fruit of the Loom, and Tommy John, showcase a diverse range of offerings catering to various segments of the market. Calvin Klein's reputation for quality and stylish designs has solidified its position as a global leader in men's underwear. Hanesbrands Inc. excels in providing comfortable and affordable options for men, meeting a wide range of preferences and needs. Jockey International's focus on innovation and quality has established it as a trusted name in the industry, offering a blend of comfort and style in its underwear range. Fruit of the Loom's mix of basic and trendy designs, coupled with affordability and quality, has made it a popular choice among consumers. Tommy John's emphasis on comfort and high-quality materials has positioned it as a premium brand synonymous with luxury and innovation in the men's underwear market.

Overall, the global men's underwear market continues to evolve with the changing needs and preferences of male consumers. As fashion, comfort, and functionality remain key drivers in the industry, market players must stay attuned to consumer demands and preferences to sustain growth and competitiveness in the market. The segmentation by type, material, and distribution channel, along with the diverse offerings from key players in the market, underlines the dynamism and opportunities present in the men's underwear industry. With a focus on quality, innovation, and consumer-centric approaches, market players can capitalize on emerging trends and consumer preferences to drive continued growth and success in the global men's underwear market.The global men's underwear market is a dynamic and evolving industry witnessing significant growth driven by changing fashion trends, rising personal grooming awareness, and a growing emphasis on comfort and functionality. As male consumers seek a balance between style, comfort, and performance in their underwear choices, market players are focusing on diverse segmentation strategies to cater to varied preferences and needs. The segmentation by type, such as boxers, briefs, trunks, boxer briefs, and others, reflects the broad spectrum of options available to consumers with each type offering distinct features to meet different lifestyle and body type requirements. Boxers provide a relaxed feel, while briefs offer snug support, and boxer briefs combine comfort and support, appealing to a wide range of consumers.

Material segmentation is another crucial aspect of the men's underwear market, with options like cotton, polyester, silk, and others meeting different needs and preferences. Cotton remains a popular choice for its breathability and comfort, ideal for everyday wear, while polyester offers moisture-wicking properties, suitable for active pursuits. Silk, on the other hand, embodies luxury and elegance, appealing to consumers seeking premium and luxurious options. The availability of diverse materials in men's underwear showcases the evolving demand for both comfort and style, presenting opportunities for market players to innovate and differentiate their offerings.

Distribution channel segmentation is key to reaching consumers effectively in the men's underwear market, with online retail gaining prominence for its convenience and wide product assortment, catering to the digital-savvy consumer base. Offline retail channels like department stores and specialty stores provide a tactile shopping experience, allowing customers to engage with products physically before making a purchase decision. A multi-channel approach is essential for market players to maximize reach and engagement with male consumers through various touchpoints in the buyer's journey.

Market players like Calvin Klein, Hanesbrands Inc., Jockey International, Fruit of the Loom, and Tommy John play pivotal roles in the men's underwear industry, offering diverse and innovative products that cater to different market segments. Calvin Klein's reputation for quality and style positions it as a global leader, while Hanesbrands Inc. excels in providing comfortable and affordable options. Jockey International's focus on innovation and quality enhances its brand reputation, and Fruit of the Loom's mix of basic and trendy designs resonates with value-conscious consumers. Tommy John's emphasis on comfort and premium materials establishes it as a luxury brand in the market.

In conclusion, the global men's underwear market presents opportunities for market players to align with changing consumer preferences and drive growth through innovative product offerings, effective distribution strategies, and consumer-centric approaches. By leveraging market segmentation, material variety, distribution channels, and competitive positioning, players can navigate the evolving landscape of the men's underwear industry and capture a larger share of the market while meeting the diverse needs of male consumers worldwide.

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Men’s Underwear Market – Analyst-Ready Question Batches

• What is the global market size for the Men’s Underwear sector currently?
• What is the expected growth trajectory for the Men’s Underwear Market?
• What are the segment highlights provided in the Men’s Underwear Market report?
• Which enterprises are leading the Men’s Underwear Market space?
• Which nations have detailed data in the Men’s Underwear report?
• What major brands are identified in the Men’s Underwear Market?

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