Genshin Impact is teaming up with the popular fast-food chain KFC for a new collaboration featuring exclusive Melusine toys available only at Chinese locations. Since its launch in late 2020, the massively popular RPG from HoYoverse has engaged in numerous collaborations, ranging from fast-food franchises like Pizza Hut to games like Horizon: Zero Dawn. Now, HoYoverse is revisiting one of its favorite partners for its latest event.
Among Genshin Impact's various collaborations, KFC has been one of the most notable. Previous partnerships with KFC's Chinese branch included promotional visuals and unique in-game food items. While these events were exclusive to China, HoYoverse added the special food dishes to Genshin Impact globally through the in-game mail system. However, the latest KFC collaboration features a reward that may be challenging for global fans to obtain.
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Genshin Impact recently announced the new collaboration with KFC, revealing an exclusive line of toys available through the promotion. KFC customers in China can collect one of four exclusive toys featuring Melusines from the Fontaine region, each with different outfits and food items. This collaboration is expected to remain exclusive to China, with global KFC locations unlikely to offer these toys. The collaboration begins on August 3rd at all Chinese KFC locations.
This isn't the first time Genshin Impact has had exclusive promotions in China. HoYoverse has previously partnered with Korean coffee chain Mega Coffee, offering exclusive cosmetics available only in Korea and China. Past collaborations with brands like Pizza Hut have provided fans with exclusive Genshin Impact merchandise, including mousepads and plates.