The Omni-Channel Fit Test: Online Discovery, In-Store Confidence
Category growth is strongest where shapewear blends fashion, function, and inclusivity—expanding from occasional wear to integrated wardrobe staples. Brands are building product lines that flex with life moments: office days, travel, events, and recovery. The backbone is fabric science: multi-yarn blends that manage heat and moisture, seamless knits that disappear under fitted looks, and...
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