Best Strategic Comms for Pre-Seed Startups Guide I believe the most important thing for a new founder is clarity. If you cannot explain what you do in ten seconds, you will lose people. I see founders get stuck using technical words that nobody outside their office understands. I always tell them to keep it simple. Read more: https://theviralblogs.com/best-strategic-comms-for-pre-seed-startups-guide/