Introduction The way travelers book hotels has changed dramatically over the past few years. Today’s hotel booking ecosystem is dominated by Online Travel Agencies (OTAs), mobile apps, and comparison platforms that make it easy for guests to find and book a stay in just a few clicks. While this has increased visibility for hotels, it has also created new challenges behind the scenes....

How to Increase Direct Bookings for Hotels and Vacation Rentals Why Direct Bookings Matter For hotels and vacation rentals, every booking counts—but not all bookings are created equal. While online travel agencies (OTAs) like Booking.com or Airbnb can help fill rooms, they often take hefty commissions, sometimes up to 15–25% per booking. Over time, those fees add up, directly...