The global extruded snacks market was valued at USD 195.33 million in 2024 and is expected to reach USD 298.63 million by 2032

The global extruded snacks market has evolved into one of the fastest-growing segments in the food industry, driven by the increasing demand for convenient, ready-to-eat, and flavorful food options.

Extruded snacks are produced through a unique manufacturing process that involves forcing raw materials through a die under specific pressure and temperature conditions, resulting in products like chips, puffs, and curls.

Consumers across the world have embraced extruded snacks due to their appealing taste, texture, and the wide variety of flavors available. The market continues to expand as manufacturers focus on innovation, nutrition, and product diversification to cater to changing consumer lifestyles and dietary preferences.

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Market Trends

The extruded snacks market is witnessing a significant transformation, fueled by health-conscious consumers and the rising preference for low-fat, high-protein, and gluten-free snack options. One of the most prominent trends is the shift toward healthy extruded snacks made from natural ingredients such as multigrains, lentils, quinoa, and chickpeas. Manufacturers are increasingly developing products fortified with vitamins, minerals, and plant-based proteins to meet the growing demand for nutritious alternatives.

Another emerging trend is flavor innovation. Regional and exotic flavors are being introduced to attract a diverse consumer base, from spicy and savory to sweet and tangy. The incorporation of international flavors like wasabi, sriracha, and peri-peri has added excitement to the global snack aisle. Additionally, clean-label and sustainable packaging trends are gaining traction as consumers demand transparency in ingredients and eco-friendly solutions.

Technological advancements in extrusion equipment are also influencing the market landscape. Modern extrusion technology enables manufacturers to create a wide variety of shapes, textures, and formulations while maintaining nutritional quality. Moreover, digital marketing strategies and the growing popularity of e-commerce have significantly boosted the visibility and accessibility of extruded snack brands globally.

Market Size

The global extruded snacks market has shown substantial growth in recent years, with revenues projected to reach significant levels by the end of this decade. In 2024, the market was estimated to be valued at over USD 60 billion, and it is expected to surpass USD 85 billion by 2032. This steady growth is supported by the rising consumption of snack foods among all age groups, urbanization, and the increasing availability of a variety of snack products across both developed and developing markets.

The Asia-Pacific region holds a dominant position in terms of market size, primarily due to the large population base, rapid urbanization, and growing disposable incomes in countries like India, China, and Indonesia. North America and Europe follow closely, driven by innovation, premium product launches, and the adoption of healthy snacking habits. The expanding retail sector and the growth of online grocery platforms have further accelerated market penetration.

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Market Share

The global extruded snacks market is highly competitive, with several major players and numerous regional manufacturers contributing to market diversity. Leading companies such as PepsiCo, Kellogg’s, General Mills, Calbee, and ITC Limited hold a significant share, leveraging their strong distribution networks, product portfolios, and brand recognition. PepsiCo’s Frito-Lay division continues to dominate global sales with its extensive range of products like Cheetos, Doritos, and Lay’s Stax.

However, local and niche players are increasingly capturing market share by introducing innovative, healthier, and regionally inspired snacks. The rising popularity of private label brands and small-scale artisanal snack producers is also reshaping the competitive landscape. The diversification of ingredients and flavors has allowed new entrants to attract health-conscious consumers who are willing to explore alternatives beyond traditional potato-based snacks.

Market Growth

The global extruded snacks market is projected to grow at a compound annual growth rate (CAGR) of approximately 5% to 6% during the forecast period from 2025 to 2032. Growth is driven by the increasing demand for on-the-go food products and the expanding youth population that prefers convenience and variety. The introduction of healthier variants and the rising trend of mindful snacking are contributing significantly to the market’s expansion.

Emerging economies are becoming major growth engines as urban lifestyles evolve and modern retail channels proliferate. The continuous innovation in manufacturing technologies and the introduction of advanced extrusion systems are enhancing product quality, texture, and efficiency. The development of low-cost, nutrient-rich extruded snacks targeting low- and middle-income consumers also offers considerable growth opportunities.

Market Demand

Consumer demand for extruded snacks is rising rapidly across the globe, driven by a blend of taste preferences, convenience, and health awareness. Busy lifestyles and the need for quick, satisfying food options have positioned extruded snacks as a staple in the daily diet of millions. The increasing number of working professionals and students seeking portable and tasty snacks during travel, study, or work hours has contributed to the surge in consumption.

Health-conscious consumers are actively seeking snacks that are baked, not fried, and made with natural ingredients. This has pushed manufacturers to innovate and introduce better-for-you options that align with fitness trends and dietary needs. The growing vegetarian and vegan population has also amplified the demand for plant-based extruded snacks. Additionally, the marketing influence of celebrity endorsements and social media trends plays a significant role in shaping consumer choices and boosting product visibility.

Market Future Insights

The future of the global extruded snacks market looks highly promising as innovation continues to drive growth and diversification. Manufacturers are expected to focus more on sustainable production practices, healthier ingredients, and personalized snacking experiences. The integration of artificial intelligence and automation in production processes will enhance efficiency, consistency, and scalability.

The expansion of the premium and gourmet snack segment will create new opportunities, particularly in developed regions. Brands are likely to invest heavily in research and development to create new product formulations that balance taste, nutrition, and sustainability. The trend of functional snacking, where snacks provide added health benefits such as immunity boosting or energy enhancement, is expected to gain momentum.

Moreover, as digital transformation reshapes the food and beverage sector, online retail and direct-to-consumer channels will play an increasingly vital role in market growth. The rise of personalized nutrition, where consumers select snacks tailored to their dietary profiles, will further revolutionize the market landscape. The increasing awareness about environmental sustainability will also drive the adoption of biodegradable packaging and eco-friendly production techniques.

Conclusion

The global extruded snacks market is on a steady upward trajectory, driven by innovation, evolving consumer preferences, and technological advancements. As the industry embraces health, flavor, and sustainability, it continues to cater to the dynamic needs of modern consumers. With strong growth prospects ahead, the market is expected to remain one of the most dynamic and profitable segments within the global food industry.

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