Rising Popularity and Market Dynamics of the Global Hard Seltzers Industry The global hard seltzers market has emerged as one of the fastest-growing segments in the alcoholic beverage industry, driven by evolving consumer preferences toward low-calorie and low-sugar drinks. Hard seltzers, also known as spiked seltzers or alcoholic sparkling waters, are made by fermenting sugar or malted barley and are infused with flavors and carbonation. They appeal to...