The Standardization Problem Facing the Complementary And Alternative Medicine Market
Complementary and alternative medicine (CAM) has moved from the fringes of wellness culture into a mainstream healthcare consideration. As more people look for natural, preventive, and holistic ways to manage their health, the global CAM industry has entered a phase of rapid expansion. Global complementary and alternative medicine market was valued at USD 222.6 billion in 2025, with...
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