What’s the Secret to Designing an Image That Works in a Blink of an Eye? Salt Lake City billboards scene is a unique beast. Nestled between the Wasatch Mountains and the Great Salt Lake the city's outdoor advertising competes with some of the most stunning natural backdrops in America. From towering digital screens along I-15 to classic vinyl banners on 300 West these structures are impossible to ignore.
You’ve got seven seconds. Maybe less if the driver...