Waterless Personal Cleansing Market Creates USD 1.39 Billion Opportunity as No-Rinse Hygiene Use Expands
Procter & Gamble introduced Gemz in November 2025, a water-activated shampoo and conditioner tile developed over 14 years of research and development. The launch reflects growing interest in compact, waterless and low-water personal care formats as consumers look for cleansing options suited to travel, gym visits, commuting and other situations where conventional washing is inconvenient.The...
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