When NBA 2K26 NBA 2K26 MTlaunches on September 5, 2025, it won’t just hit shelves—it will make waves. Its rollout strategy is a masterclass in strategic marketing, leveraging a trio of high-profile athletes to generate buzz, drive pre-orders, and embed cultural resonance across demographics. At the heart of the launch is Shai Gilgeous‑Alexander, crowned Standard Edition cover...