The biscuits industry is witnessing fierce competition among established brands and emerging local manufacturers. Market leaders are prioritizing research and development to innovate across product formulations, flavors, and packaging. Companies are adopting mergers, acquisitions, and partnerships to strengthen their geographical footprint and enhance product diversity. Technological...

The biscuits segment is one of the most competitive categories within the global snack industry, driven by continuous innovation, shifting consumer preferences, and rapid expansion in distribution networks. As consumers demand greater variety and improved nutritional value, companies are investing in research and development to enhance product quality. Traditional biscuits remain popular, yet...