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- From Candy to Wellness: Inside the Functional Confectionery Market BoomFunctional confectionery reflects broader changes in how consumers define healthy eating. Rather than eliminating indulgence, many people now prefer products that balance pleasure with purpose. This mindset has propelled functional sweets into everyday routines, transforming them from occasional treats into intentional dietary choices. The market’s evolution mirrors the growing demand for...0 Comments 0 Shares 290 Views