Projecting demand requires reading both macro cycles and micro-moments. Weddings, graduations, and holiday seasons predictably lift installs and clip-in sales, while travel peaks influence care product attach rates. Economic conditions shape average order value and upgrade paths: in softer periods, consumers start with synthetics or blends, then migrate to premium human hair as confidence...

Projecting demand requires reading both macro cycles and micro-moments. Weddings, graduations, and holiday seasons predictably lift installs and clip-in sales, while travel peaks influence care product attach rates. Economic conditions shape average order value and upgrade paths: in softer periods, consumers start with synthetics or blends, then migrate to premium human hair as confidence...

When a singer or actor steps into public space with long hair that appears different from their past look, fans notice the change. When length shifts from short to waist-long within a short period, people ask how such a change took place. Curiosity grows, and hair extensions answer that question. Celebrities shape the public view of beauty, and those views set trends followed by millions. Once...