The global digital advertising ecosystem is evolving rapidly, and Real-Time Bidding (RTB) has emerged as one of the most transformative innovations within programmatic advertising. According to UnivDatos , the Real-Time Bidding Market was valued at USD 14.5 billion in 2023 and is projected to grow at a CAGR of approximately 19% between 2024 and 2032, reaching a significantly higher market value...