The clean beauty movement has reshaped the global cosmetics industry by emphasizing ingredient transparency, ethical sourcing, and consumer safety. Modern consumers increasingly scrutinize product labels, demanding formulations free from harmful chemicals while aligning with sustainability values. This shift has encouraged brands to rethink product development, marketing, and long-term...

Changing lifestyle preferences and rising awareness of wellness have significantly influenced purchasing behavior in personal care. These shifts have propelled the Clean Beauty Market into a prominent position within the global beauty industry. Clean beauty products are increasingly viewed as safer, more responsible alternatives, reflecting a broader desire for holistic well-being and...