The transition from Web2 to Web3 represents a fundamental shift in how users interact  LKI Consulting  with the internet. Unlike traditional marketing, where platforms control user data, Web3 marketing focuses on ownership, decentralization, and community empowerment. Building a winning strategy in this space requires a departure from old tactics and an embrace of transparency and...

The digital landscape is undergoing a profound transformation as the world moves from the read-write era of the internet to a decentralized, user-owned future. For projects operating in this new ecosystem, traditional advertising playbooks are rapidly becoming obsolete. The old models of intrusive ads and pay-to-play visibility no longer resonate with a user base that values ​​sovereignty,...

The digital landscape is shifting. For decades, the "Web2" era has been defined by centralized giants—think Google, Meta, and Amazon—who act as the gatekeepers of user data and the arbiters of advertising. But as we move deeper into 2026, a new paradigm is emerging: Web3 advertising. At LKi Consulting, we are seeing firsthand how decentralized technologies are not just "adding a...