Do you find it difficult to manage tracking codes and marketing pixels on your Shopify store? If yes, you’re not alone. Many store owners struggle with tracking conversions, ad performance, and user behavior efficiently. That’s exactly where Google Tag Manager (GTM) comes in. GTM simplifies the process of adding and managing all your tracking tags without touching your...

Market Overview The Tag Management Software (TMS) market reached approximately USD 3.66 billion in 2023 and is forecasted to grow robustly to USD 12.12 billion by 2032, exhibiting a CAGR of ~14.33% over the next decade. This explosive growth is driven by the rising demands for GDPR and CCPA compliance, the increasing volume of digital marketing...